From simple props to bespoke multi-dimensional deals, product placement has evolved into an experience-focused proposition designed to enhance the viewing experience.
No one has the patience for commercials anymore, and so product placement in entertainment has become more prevalent than ever before. And when done correctly, visuals or mentions of brand names within a TV show or movie can improve -- or at least, not ruin -- the viewer's experience.
There are many examples of obnoxious product placement in entertainment over the years. You would think that over time, the industry would have become smarter about these things. While this is basically true, there are still times when ads are so obvious or so intrusive that the audience is completely taken out of the experience, or that are so misplaced that it's hard to know what the writers were thinking.
Showtag has developed a new way to enhance the product placement with Showtag Enabled. Showtag Enabled is a non-intrusive way for product placement that gives the control to the viewer. By utilizing the power of the pause button! And we are even able to multiply the numerous (missed) opportunities for product placement.
Showtag Enabled is a proven technology, we integrated successfully with the Modern Times Group (MTG) platform Viafree for the television series Paradise hotel 2018. We reached over 2 million visuals and 800K+ product detail requests with a 6.2% longer program engagement
Showtag is designed to enhance the audience viewing experience, designed to allow audiences to pause video content and discover an actor’s profile, the brand of clothing or product feature as well as identify a specific song. We simply place a layer inside the video player of the broadcaster. Tagging is done using artificial intelligence (AI) and the human eye, after viewers can pause the programme for ‘showtag enabled’ which is completely integrated and measurable for broadcasters.
Interested to know more? Just contact us;
Ewald H. Bos
Innherredsveien 10, 7042 Trondheim, Norway
Phone: +47 45402552